Stratus is a market research company with a difference. The Stratus team includes top research professionals, but it is led by agricultural marketers, each with many years of experience on the inside of agri-business. That brings a keen understanding of the needs and challenges of today’s agri-marketers.
The result is well-designed studies with the analysis and insight that produces concise, meaningful and actionable information.
Mike Weddel, President
Recognizing the need for research that turns data into strategy, Mike founded Stratus in 1996. Based on extensive experience in sales, marketing and finance, Mike helps clients identify critical issues and provides practical, actionable recommendations based on sound research. He has consulted for clients on numerous product launches and business development strategies.
Kent Fraser, Vice-President
Joined Stratus in 2001 after 18 years of experience in sales and marketing of crop protection products in both Canada and the USA. With a broad background and practical experience, Kent applies his extensive marketing knowledge to research in markets on both sides of the Canada/US border.
Reagan Wildeman, Project Manager
Following 5 years of sales and marketing experience with DuPont Canada, Reagan joined Stratus in 2007. With a farm background and high energy, Reagan helps clients understand research in the retail & distribution channel.
Michael Reidy, Project Manager
After 15 years experience in the crop protection and seed industry, Michael joined Stratus in 2008. Drawing on his experience in research and development, communications, and brand management, he works closely with clients to ensure they maximize their understanding and utilization of their market research investments.
Peter Weddel, Research & Operations Manager
Starting with Stratus in 2007, Pete manages the team that is responsible for data processing and report production. Using his technical expertise, Pete also provides statistical analysis and the cartographic representation of research data. Pete is currently working towards his Certified Marketing Research Professional (CMRP) designation.
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