Stratus is a market research company with a difference. The Stratus team includes top research professionals, but it is led by agricultural marketers, each with many years of experience on the inside of agri-business. That brings a keen understanding of the needs and challenges of today’s agri-marketers.

The result is well-designed studies with the analysis and insight that produces concise, meaningful and actionable information.

Mike Weddel, President
Recognizing the need for research that turns data into strategy, Mike founded Stratus in 1996. Based on extensive experience in sales, marketing and finance, Mike helps clients identify critical issues and provides practical, actionable recommendations based on sound research. He has consulted for clients on numerous product launches and business development strategies.

Kent Fraser, Vice-President
Joined Stratus in 2001 after 18 years of experience in sales and marketing of crop protection products in both Canada and the USA. With a broad background and practical experience, Kent applies his extensive marketing knowledge to research in cereal markets on both sides of the Canada/US border.

Curt Gessell, Project Manager
Joined Stratus in 2004 after 8 years with Monsanto Canada, during which time Curt held numerous sales and marketing positions. Curt brings a wealth of personal experience to research in seed and glyphosate markets.

Reagan Wildeman, Project Manager
Following 5 years of sales and marketing experience with DuPont Canada, Reagan joined Stratus in 2007. With a farm background and high energy, Reagan helps clients understand research in the soybean and potato markets.

Maria Pinto, Market Research Analyst
Started with Stratus in 2004 after 13 years of marketing experience with Canada’s leading manufacturer of home and garden products. Maria’s tremendous work ethic and attention to detail are vital in her analytical support role.

Peter Weddel, Project Associate
With a Bachelors Degree in Environmental Geography, a Certificate in Geomatics, and Post-Graduate studies in GIS Applications, Peter focuses on the geographic visualization of market research data through spatial analysis and cartography.