Is giving the customer what they want really the best thing?

Stratus Ag Research recently surveyed 1,800 farmers across the United States about their local ag retailer. We wanted to further understand the interactions that ag retailers have with their farmer customers.

September 21, 2015 – We have all heard the experts say that success comes from first knowing what your customer wants.   But, there have been other famous perspectives that provide a very different point of view of the traditional “the customer is…

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To Spray or Not to Spray…that is the Question?

Stratus Ag Research 2015 crop protection brand use reports released - fungicide use reported way down.

September 4, 2015 – Today as I sit and review the 2015 Stratus MarketScape crop protection brand use data that is hot off the press, I am reminded of the crazy and unpredictable environment that farmers are faced with.  All farmers have a rather…

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Is the Price-Shopper an Illusion?

How did David Copperfield make the Statue of Liberty disappear in 1983? How did Criss Angel levitate? How did Harry Houdini walk through a brick wall? I am not about to debunk the mysteries of these illusionists...but there is one illusion in the business of agriculture that deserves an investigation. That is the illusion of a price-shopper; the customer who is only interested in getting the lowest price.

November 27, 2014 – The magic of an illusionist is to redirect your attention and take your eye off what is really going on.   How often do those we deal with in business get redirected or lose focus on what they should…

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10 Years Ago…

Stratus Ag Research conducts an annual survey measuring the use of crop chemicals in a variety of crops. This past summer we surveyed a total of 1,373 wheat growers from across Western Canada, and we learned that the end of single-desk marketing is not the only thing that has changed for the western Canadian wheat grower in the last decade.

November 3, 2014 – What were you doing in 2004?  Here is a brief snapshot of what was going on a decade ago… Mark Zuckerberg launched Facebook. The final episode of “Friends” aired on May 6th. George W. Bush was elected…

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What can agribusiness learn from Lady Gaga?

Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?

October 8, 2014 – Some of you might be questioning the link between a celebrated pop star and the business of agriculture.  There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…

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Survey finds successful ag retailers not afraid to get their boots dirty

A recent Stratus Ag Research survey reveals that farmers expect their local ag retailer to provide on-the-ground support. In fact, not only do the majority feel that it is important for their ag retailer to provide crop scouting services, but those who do, also tend to purchase more products as a result.

June 19, 2014 – Stratus Ag Research conducted a survey of 1,894 American farmers, to get a better understanding of the expectations that farmers have of their local ag retailers. “Many of us may prefer to shop at no-frills outlet malls for…

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