Land Stewardship Drives Resistance Management

In January 2014, Stratus surveyed 1,100 Canadian farmers to find out their practices and attitudes about weed resistance management. We found that when it comes to managing resistance, it's clear that most farmers have a positive, proactive attitude.

April 2, 2014 – Most farmers know that the land they work is the most important tool in their toolbox, which is why many have implemented land stewardship plans. Those plans will help to keep their farm operations healthy and viable for years to…

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Survey finds that agronomic “outsourcing” is on the rise

Farmers in Western Canada are "outsourcing". That is they are hiring consultants – skilled individuals who offer agronomic expertise and valuable advice on the ever-changing world of crop production.

February 18, 2014 – Today’s farmers wear many hats; they act as mechanics and engineers, meteorologists and agronomists, business managers and even political activists. In the last 15 years, though, a growing trend has seen farmers “outsourcing” more of these expert…

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How long have you known your ag retailer?

While price and product availability are table stakes, farm customers say that trust and stability are crucial to an ag retailer’s success.

November 7, 2013 – A recent study conducted by Stratus Ag Research reveals that trust plays a key role when farmers decide how much of their business to give to each retailer. While price and product availability are important factors that farmers consider, the…

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Different Retailers Attract Different Customers.

Ag Retailers know that every farmer is unique and that it’s good business to keep those differences in mind when dealing with customers. Retailers can take that to the next level by planning customized approaches for different customer segments.

June 15, 2013 – Stratus Ag Research asked 1,100 Canadian farmers how they decide where to buy their crop inputs. “All farmers need a retailer they can trust.  They want their retailer to have reasonable prices and the right products in stock,”…

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Do Growers Trust You? It’s the Key for U.S. Ag Retailers

Retailers succeed by taking the time and the right attitude to build trust with their customers.

June 12, 2013 – U.S. farmers report that trust is the key to giving more of their business to a retailer.  Many farmers spread their business around to more than one retailer, but they don’t spread it equally.  Those…

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One Million Acres of Glyphosate Resistant Weeds in Canada:  Stratus Survey

Farmers across Canada are taking notice, as resistant weeds follow U.S. trends. May 29, 2013, GUELPH, ONTARIO – Canadian farmers are reporting that 1.1 million acres of cropland are infested with species of glyphosate resistant weeds, according to a survey by Stratus Ag Research.

May 29, 2013 – The million acres makes up 1.3% of total crop acres in Canada, but 6.7% of farmers said they have the problem on at least part of their land.  The survey found that 10.9% of farms in eastern Canada are infested, compared to 5.4%…

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