May 1, 2012
Corn & Soybean Seed Channel Focus360 – What does it take for seed companies to earn support from seed retailers?
by Reagan Wildeman
Stratus recently completed a survey of 500 corn and soybean ag retailers from across the United States. Here is what they told us:
The key to gaining retailer support remains strongly tied to the performance of the sales rep. Reps are most effective when they focus on building relationships; and that takes time on the territory to establish.
Our thanks go to those growers who participate in Stratus surveys. Their input helps to shape agribusiness. If you are a grower and you would like to contribute your opinions, you can sign up for on-line surveys at www.stratusag.com
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