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Capabilities

Our leading-edge methodology, including advanced statistical analysis, turns customer insight into winning strategy for your agribusiness. Stratus offers a comprehensive package of syndicated research options and a wide array of proprietary research in both the qualitative and quantitative disciplines.
Our dedicated team of professionals have the knowledge and experience necessary to execute your research needs, interpret the findings, and recommend strategy.


Full Range of Research Techniques
Specialist in Agricultural Data Collection
Syndicated Research – Better information, Better value
Proprietary Research – Quality Studies with a Head Start

Full Range of Research Techniques

  • Brand Positioning & Market Strategy
  • Product Portfolio Analysis
  • Market Segmentation
  • Pricing Research
  • Customer Loyalty
  • Channel Feedback
  • Brand Use & Market Size Analysis
  • Depth Interviews & Focus Groups
  • Advanced Statistical Analysis

Specialist in Agricultural Data Collection

We offer a variety of data collection methods including online surveys, phone interviews, and mail-out/return surveys.
Our database includes hundreds of thousands of farmers, including tens of thousands with email addresses. We can effectively connect with your customers to gain the insights you need to make strategic business decisions.

Syndicated Research – Better Information, Better Value

Stratus elevates syndicated research to make it more strategic and actionable, without the high cost of a proprietary study. Our syndicated studies are more accurate because they are based on a larger sample size; and they’re more complete because they include collection of data on competitors, which is often too expensive in a proprietary study.
Stratus syndicated studies:

  • Are customizable and can include proprietary components and custom analysis.
  • Save you time and avoid the complexity of RFPs, questionnaire development and report creation.
  • Track many business key metrics consistently and accurately from year to year.
  • Track business fundamentals, saving money that can be used for highly specific proprietary studies.
  • Provide an advanced starting point for proprietary studies.

 

Proprietary Research – Quality Studies with a Head Start
Stratus does all types of proprietary market research. And we have the ability to offer clients an advanced starting point thanks to our wealth of syndicated data.

  • Our previously conducted syndicated studies and market knowledge enable better design of proprietary studies.
  • Specific groups of growers can be identified from previous syndicated studies and targeted for proprietary projects.
  • We talk to thousands of farmers and ag retailers every year, giving us the ability to identify and engage study participants across North American markets.

Our experienced team makes the process easy for you. We know how to design a high quality questionnaire, manage fielding and process data into relevant and actionable reports.