Stratus is a full service marketing research company specializing in the agricultural industry with a primary focus on crop protection & seed markets. We offer a comprehensive package of syndicated research options as well as the ability to perform a wide array of proprietary research in both the qualitative & quantitative disciplines. Stratus has a dedicated team of professionals with the knowledge and experience to meet all of your research needs. The following are examples of the types of research & techniques that are available from Stratus to enhance your marketing strategy:

• Brand Use & Market Size Analysis
  
• Brand Equity Measurement
  
• Market Segmentation
  
• Pricing Research
  
• Customer Loyalty Studies
  
• Channel Feedback Studies
  
• Employee Attitude Research
  
• Depth Interviews & Focus Groups
  
• Advanced Statistical Analysis
  
  

Working with a high capacity data collection company with ag-specific experience, Stratus is able to offer a variety of data collection methods including phone interviews, online surveys and mail-out/return surveys. Stratus maintains an extensive database of information provided annually by growers located in Canada and the USA. With contact lists for hundreds of thousands of farmers, Stratus maintains a panel of growers who are willing and able to complete online surveys. Stratus’ project management team has a combined 50+ years of marketing experience to draw from in providing interpretive assistance & expert consulting for your research results. We literally do ‘turn data into strategy’.