When you work with the Stratus team, you benefit from our unique skill set and experiences. The team includes top research professionals, but it is led by agricultural marketers, each with many years of experience on the inside of agribusiness.
We use our knowledge of agricultural markets to anticipate your future needs and develop new and relevant studies that help meet the challenges of an ever-changing marketplace. You can look to the Stratus team to provide clear analysis and insights to help you make critical business decisions.
Mike Weddel, President |
Kent Fraser, Vice-President |
Reagan Wildeman, Project Manager Following five years of sales and marketing experience with DuPont Canada, Reagan joined Stratus in 2007. With a farm background and high energy, Reagan helps clients understand research in the retail and distribution channel. |
Michael Reidy, Project Manager Michael joined Stratus in 2008 after 15 years experience in the crop protection and seed industry. Drawing on his experience in research and development, communications, and brand management, he works closely with clients to ensure they maximize their understanding and utilization of their market research investments. |
Krista MacLean, Project Manager Krista joined Stratus in 2013 having already worked in the agriculture industry for over ten years, including six years with Cargill as a Marketing Specialist in their Canadian ag retail and grain business. Krista's focus and passion is to extract valuable insights from market research that inform clients and help them to create actionable plans. |
Peter Weddel, CMRP, Research and Operations Manager Pete manages the Stratus team that is responsible for data analysis and report preparation. Pete has extensive experience doing complex statistical analysis including discrete choice modeling. In 2012, Pete received his Certified Marketing Research Professional (CMRP) designation from MRIA. The CMRP certification is a nationally recognized accreditation which signifies that the holder is proficient in all aspects of marketing research. Pete is the go-to-person at Stratus when it comes to questions of project design, methodology and statistical analysis. |
In agribusiness, Mike's held practically every position there is – from product manager to sales and marketing manager. He founded Stratus Agri-Marketing in 1996 after realizing the tremendous insights that could be gained from customers and the role this knowledge can play in developing successful business strategy. Today, Mike helps clients identify critical issues and provides practical, actionable recommendations based on comprehensive and innovative research. He has consulted for clients on numerous product launches and business development strategies.
Kent joined Stratus in 2001 after 18 years of experience in sales and marketing of crop protection products in both Canada and the US. With a broad background and practical experience, Kent applies his extensive marketing knowledge to research in markets on both sides of the Canada/US border.
